See it live
Ready for a live?
Under the supervision of the WLS association “Tunisia” and the 2521 project which aims at the mobility of young people in the countries of the greater Maghreb, The idea was to create a radio station which covers its five countries, namely Libya, Tunisia, Algeria, Morocco and Mauritania, with joint programming between them, Radio ZINA targets young people between 18 and 35 y.old.
We accompanied RADIO ZINA from the start in brand development and branding. The challenge was particularly in developing a brand that is present, striking and strong in itself, which targets a population aged between 18 and 35 y. old, but also it had to be shared between the five countries of the greater Maghreb, it was necessary to find a common point which could group the 5 identities of these countries into one.
We needed a logo that was strong, impacting and above all a logo that represented the countries of the Great Maghreb, the problem is that these countries did not have too much in common, despite the fact that they are close on the economic and world level, but culturally … it was not easy
The previous approach was transformed into a new, energetic Radio new appearance,
Which transports the positive core values of the radio as well as it’s waves to the outside. With a world of colors that is based on the visual identity of the countries of the Great Maghreb and expanded with additional tones, a strong, clear typography and modern, illustrative elements, Radio ZINA is now well prepared for its great mission: Spread a better world!
Having a complete and easy to use website interface… was not given.
We needed an interface where we could see the news feed from the five countries at the same time without deprivation, and we had to integrate a Podcast section for shows recorded in other countries and a schedule of shows for the 5 countries too…
Guess what..? mission successful