This illustrator transforms 14 famous brands into humanoid characters

Illustrator Esoj Luna likes to revisit the famous brands by turning them into little characters that echo the products sold.

It’s crazy how famous brands can be an inexhaustible source of inspiration for some artists. One thinks of the designer Dexter Maurer who had fun transforming the popular brands into toy figures. And today, it is a similar and equally creative project that we are going to talk about.

His name is Joseph Luna (Esoj Luna pseudonym), he is an illustrator and he had fun to revisit the known companies in a very particular way. His idea: to transform these brands that we consume and that make our daily lives into funny little characters. Each character has been imagined with a mask that most of the time takes the logo and graphic codes of the brand. And of course, each character echoes the “product” marketed.